PG industry analysis - 2177 Words

Abstract: As the most basic industry nearby human daily life. The consumer goods industry is the symbol of human interest, modern exchange of industry and the management intelligent development in hundreds of industries. Until 2012, the U.S. consumer goods market was the largest in the world, estimated at $432 billion (Select USA, 2013). By the research and analysis of certain industry, the industry will report the industry conditions to investor and the challenge and solution to industry managers. The report will focus on seven parts, which includes the consumer goods industry five force analysis, market condition analysis, leader company strategy analysis and profit condition analysis in order to suggest the†¦show more content†¦The easier of information acquire, the greater power individual to change another brand. On another hand, another major player, retailer has a great power to negotiate price and quality. The huge demand and sell quantity increase their power differ to individuals. Bargaining power of suppliers Most strong company control large demand in material to suppliers, the suppliers hold a power to change price and support quantity. Such as PG parts the supplier into company supply chain, which will incur a switching cost when consider a little increase of material price. In summary, the power in both side is limit because the player is limit. Intensity of competitive rivalry The industry is in highly rivalry market. The profit ratio modify a competition environment and a great number of supported brand improve the customer buying power among different companies. The customer switch cost almost zero verse millions of brand advertising cost. Big company creating hundreds different bands in the market in different income segment with huge marking investment. Key Factors Impact Change Consumer Goods Industry When chosen daily product, customers will find that there always be a little difference on a similar product in quality and price. What will be the key to impact the consumer goods industry? Changing of Consumer Demand: The consumer demand has a rapidlyShow MoreRelatedPG vs Unilever Executive Summary1442 Words   |  6 PagesUnilever and Pamp;G – Comparative Analysis Executive Summary The Consumer Products Industry is the biggest industry in the world at the moment, with total revenues amounting to about 50% of all goods sold. It is comparable to the GDP of the 4th biggest economy in the world, and entails most of the products we use in our every day lives. 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